Test viability

Prototyping helps test a product's viability by determining if it's financially sustainable and marketable. By creating a basic version, companies can see if people are willing to pay for it and at what price. For example, a startup might release a limited version of a new service to a small audience. By tracking how much it costs to acquire users and maintain the app, they can calculate the unit economics and assess whether the business model is profitable. Prototyping also allows businesses to estimate production and maintenance costs by producing small batches or using third-party services.