How to generate assumptions

There are several ways to generate assumptions:

• One effective method is user story mapping, which breaks down each step of a user journey. This helps you spot assumptions about desirability, usability, and feasibility.^[1]
• Another approach is walking through your opportunity solution tree. Ask yourself why you believe your solution will address each opportunity and achieve the desired outcome. Each step in this thinking process will reveal important assumptions.
• You can also define your ideal customer profile and list assumptions about what they need, want, and value.
• Brainstorming sessions with your team can be a great way to generate assumptions. Encourage diverse perspectives and use techniques like "What if?" scenarios to uncover hidden assumptions about your product or market.^[2]
• Analyzing competitor products and user reviews can also help you form assumptions about what features or experiences your target audience might expect or value.