Use visual mapping

Visualization is helping product teams to better understand and navigate the opportunity space that comprises the range of customer needs, desires, and challenges that, when addressed, can lead to achieving specific business outcomes. By visually mapping this space, teams can more effectively identify and prioritize opportunities that align with their goals. One powerful tool for this is the Opportunity Solution Tree. Visualizing the opportunity space in this way not only makes complex information more manageable but also enhances communication within the team. It ensures that everyone is aligned and focused on the most impactful areas, leading to better decision-making and more successful products.