Address one opportunity at a time

Focus on solving one opportunity with a small, targeted solution. Avoid creating large, project-sized solutions that try to address multiple opportunities at once. These larger efforts can take weeks or months to deliver, slowing down progress.

By focusing on one opportunity at a time, you can ship updates frequently, sometimes even daily, improving the product step by step. For example, if customers are having trouble with the payment process, rather than redesigning the entire checkout flow, start by simplifying the payment options. This small change solves one clear issue and can be rolled out quickly. By addressing one opportunity at a time, you can continuously improve the product and deliver value to customers faster.^[1]