Avoid embedding a solution into a question

When crafting "How might we" (HMW) questions, don’t include specific solutions. Doing so limits the team’s creativity and narrows their focus. For example, instead of asking, “How might we build a tutorial video to help users understand the product?”, a better question is: “How might we help users understand the product better?” This way, the team can explore multiple solutions, such as tutorials, FAQs, or tooltips, rather than being restricted to just creating a video.

By keeping the question open-ended, you allow for more diverse and innovative solutions.