Product discovery helps you tackle the 4 major risks involved in product development:

• Value risk: The risk that the product won't deliver enough value for customers to want to buy or use it.
• Usability risk: The risk that users will find the product difficult or confusing to use.
• Feasibility risk: The risk that your team might not be able to build the product with the available time, skills, or technology.
• Business viability risk: The risk that the product won't align with the business’s strategic goals and endeavors.^[1]

By addressing these risks, product discovery ensures you're building the right product for your users. It encourages a focus on understanding user needs and promotes continuous learning, allowing you to improve your product incrementally.