Product discovery is the process of figuring out what your customers really need before you start building something. Imagine you’re about to create a new app or product. Instead of jumping straight into designing and coding, you first spend time talking to potential users, researching their problems, and brainstorming solutions. This helps you avoid making something that nobody wants.

During product discovery, you test ideas with simple prototypes or gather feedback from real people. This way, you can see if your ideas actually solve the problems they’re facing. It’s like a reality check before you invest time and money into building the final product.

By doing this, you make sure that what you create is useful, solves a real problem, and is something people will want to use. In short, product discovery helps you build products that matter.