Types of assumptions

In product discovery, teams make assumptions in five key areas:

• Desirability: Do we believe customers want this solution, and will they take the steps needed to get value from it?
• Viability: Will this solution be good for our business and help us reach our goals?
• Feasibility: Can we realistically build and deliver this solution with the resources we have?
• Usability: Will customers easily understand how to use the product and find it helpful?
• Ethical: Could building this solution cause harm to users or society?

Each type of assumption can affect the success of a product, so it’s important to test them before moving forward with development.^[1]