Empathy Projects

1. Identifying the Problem: User engagement dropped after the app launch. 2. Setting objectives: Goals: Understand why user engagement is dr

Hi there ! 👋 Here is my empathy map and all my pondering process for Degroof Petercam, the most significant private bank in Belgium. Firstl

Conclusions and Ideas: Transparent Pricing: Users are concerned about hidden fees and unfavorable exchange rates. FlyCash should emphasize

This is a user persona of the BeReal platform, targeting new users who are likely to use the app. In order to increase engagement the user p

OverviewFinancial platform: insurance app Product: Nh1816 Verzekeringen (Dutch insurance company) Device: Smartphone (iPhone 12) User resear

Project Info : Platform : LinkedIn Device Type : Mobile (iOS & Android) Research Methods : I conducted primary research by taking Interv

This project focuses on understanding the motivations and challenges of a core user group on a mobile social media platform facing a decline

So I decided to treat this challenge as a chance to try to prove what an evidence-driven empathy map actually looks like with an LLM. UX Art

Financial Platform: Mobile Banking App for Millennials Device Type: Smartphone Target Audience: Millennials (ages 25-40) User Research: To u

The development of an empathy map and analysis of user pains and gains in this project follows a structured decision-making process aimed at

Credits: Storyboard icons and illustrations provided by Streamline Paper Wireframe Kit

Emily CarterJob Role: Content Creator, Freelancer Demographics: Age: 25 Marital Status: Single Education: Bachelor’s Degree in Media Studies

Project Info Social Platform: WhatsApp Device Type: Smart Phone Research Methods:
Secondhand research - User reviews on Apple App Store &am

Designing the User persona for the PressurePal Health app involved placing the user at the core of the product experience — the goal was to

1. Platform and Device Selection: I've focused on Instagram as a social media platform, optimized for mobile devices (iOS and Android). The

Project OverviewThe design project aims to create an Arabic social media platform that bridges cultural relevance with modern usability. Nam

I discovered Tandem, because I like learning languages and I've been using the app for 3 years. I decided to ask my friend from the app and

Persona 1: Aspiring UX DesignerName: Emily Torres Age: 24 Location: Austin, TX Occupation: Recent college graduate (Communication Design maj

NovaFlick NovaFlick is a SaaS platform that leverages AI to simplify video creation. By offering video editing features like video generatio

Design Task OverviewProduct Name: Hargreaves Lansdown Device Type: Desktop Platform: Personal investments account Target audienceSelf-direct

Decision-Making Process and Rationale Identifying the Problem Post-launch, user engagement declined. To understand the reasons behind this,

Project OverviewTo understand the reasons behind Instagram’s declining user engagement, I began with secondary research. I reviewed insights

Created a user persona for a social media platform. I asked the following questions and used the feedback to create the user persona: Bio:

Overview of the ProjectPlatform: Pinterest Device: Mobile App Research Methods1. Mock Interviews Using AITo simulate realistic user feedback

In this project, I undertook the challenge of creating detailed user personas for a social media platform experiencing a decline in user eng

These personas are developed for the Threads App. I have created two personas: Emma Johnson, representing a typical consumer user, and Alex

To develop user personas for Supernova, a social media app focused on social good, I conducted secondary research analyzing online informati

OverviewAniCinema is a mobile app designed to provide anime fans with a seamless and engaging experience for discovering and booking tickets

Decision-Making Process Behind the User Persona CreationThe user persona was developed through a structured decision-making process to under

This persona clarifies user pain points and expectations, making it easier to design features that improve engagement.

For this project, I took on the task to gain a deeper insight as to why Facebook was facing a decrease in user engagement. To accomplish thi

I had a great time working on this project! It was fun diving into user needs and finding ways to improve Discord. Exploring solutions for e

Project OverviewFor my project of creating an empathy map, I revisited an older school project and framed it into the empathy map format. Ba

Instagram, one of the world’s leading social media platforms, has faced challenges in sustaining user engagement despite its massive user ba

RationalePlatform & DevicePlatform: TikTok Device: Android Market: Brasil. Project PreparationThe project began with the systematic organiz

A.Recognizing the Problem A few months after launching a new social media platform, I noticed a dip in user engagement: fewer posts were bei

Disclaimer - I have used AI (ChatGPT) as a key tool in the research and creation of these personas as part of my own learning and use of the

This project explored why engagement has dropped post-launch for a mobile-first photo-sharing social media platform in Europe. To guide pote

Bluesky is a up-and-coming alternative to X/Twitter. This user persona reflects a content creator/influencer, who are usually high impact us

Preview Buttons: https://streamable.com/euls03 for better visibility: Preview Password Section https://streamable.com/wzba2v Preview Pa

Kristin Watson emerged as the user persona based on patterns identified during research. She represents the target demographic of tech-savvy

ScenarioAs a UX designer for the social media Bluesky, I’m doing an observation about the reason behind decline in user engagement. I’m gath

Project Links Prototype Video: https://youtu.be/66HZbnYDEZ8 Figma Prototype: https://www.figma.com/design/u4nA0NhFxVhOdG1Rgo7UnX/Musal?node