User Personas for Social Media App

For this project, I took on the task to gain a deeper insight as to why Facebook was facing a decrease in user engagement. To accomplish this, I conducted user interviews to assess what common factors were affecting the users' experience.

Through the interviews, I noticed two main traits were prevalent: those who use social media mostly for networking purposes, and those who use it mostly to stay connected with friends and family. In addition, many users shared common frustrations with the news feed. Specifically, with the quality of the content being suggested to them, and the inability to From these characteristics, I created two user personas that accurately reflect the main traits of the social media app's users.

These two user personas will now give our social media app direct targets to shoot for with our next updates. One possible update to focus on can include adding a user rating system to the recommended content that appears in their feed, by either having star ratings, or a simple thumbs up/thumbs down counter for each suggested post. Another update we can implement is adding a bookmarking system for posts. This will help users easily save posts within the app, and revisit them whenever they'd like.