Personas for Supernova Social

To develop user personas for Supernova, a social media app focused on social good, I conducted secondary research analyzing online information and user feedback. 

By categorizing this feedback into positive and negative aspects, I formulated interview questions to gain deeper insights from potential users. 

Source 1, Source 2, Apple and Playstore reviews.

This process led to the creation of two distinct personas: the Social Media Consumer/Content Creator and the Charity Owner. Each persona has unique needs, pain points, and motivations that can inform the design and development of the Supernova app.