User Persona for Social Media App

Kristin Watson emerged as the user persona based on patterns identified during research. She represents the target demographic of tech-savvy professionals who rely on online services for work and personal needs. Key attributes like her professional background, reliance on efficiency, and cost-sensitivity were derived from the user research findings.

Rationale: Kristin’s persona reflects a common user archetype. By addressing her needs, frustrations, and preferences, the platform can provide solutions that resonate with a larger audience.

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