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1. Identifying the Problem:

User engagement dropped after the app launch.

2. Setting objectives:

Goals:

Understand why user engagement is dropping.

Identify user needs, behaviors, and pain points.

Create solutions to improve user experience and engagement.

3. Choosing Research Methods

Methods:

Surveys:

Why: Quickly gather data from many users.

Goal: Identify usage patterns and common issues.

Interviews:

Why: Get detailed insights from a few users.

Goal: Understand user motivations and frustrations.

4. Data Collection and Analysis

Surveys:

Analyze responses to find patterns in app use and frustrations.

Interviews:

Group feedback to identify key themes.

Tools used

Figma

From brief

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Reviews

7 reviews


Hey Jumana 🙂

I really appreciate the level of detail in your user personas; they truly capture the essence of the users. The problem statement is well-defined, and the selection of research methods is spot on.


Hey Jumana 😊

Your project does a fantastic job with the user personas, they’re detailed and bring the users to life. The problem statement is clear, and the research methods are well-chosen.

🤔 I’m curious if you collected data from actual users who are experiencing a decline in engagement on an existing app, or if this is more theoretical.

I also tried to access the Figma file to better review the personas but couldn’t because it requires access permissions. Could you please grant me access? I’d love to provide more feedback once I can see the full project. 🙏🏻

Additionally, the image you uploaded is quite heavy and takes a long time to load. Consider using a lighter format or splitting it into smaller images for easier review. Just a small tip! 😊


I like how you organised, set up examples and logic behind the decisions. Everything was clear to me!

Keep it up!


I loved the level of details in your personas, and also the whole research work!


Keep Going


Hey Jumana !

That’s really impressive. I love how deeply you’ve explored your user personas. I hope I can be as organized and thorough as you!


Love the in-depth analysis.


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