Jumana's User Persona
1. Identifying the Problem:
User engagement dropped after the app launch.
2. Setting objectives:
Goals:
Understand why user engagement is dropping.
Identify user needs, behaviors, and pain points.
Create solutions to improve user experience and engagement.
3. Choosing Research Methods
Methods:
Surveys:
Why: Quickly gather data from many users.
Goal: Identify usage patterns and common issues.
Interviews:
Why: Get detailed insights from a few users.
Goal: Understand user motivations and frustrations.
4. Data Collection and Analysis
Surveys:
Analyze responses to find patterns in app use and frustrations.
Interviews:
Group feedback to identify key themes.
Reviews
9 reviews
Hey Jumana 🙂
I really appreciate the level of detail in your user personas; they truly capture the essence of the users. The problem statement is well-defined, and the selection of research methods is spot on.
Hey Jumana 😊
Your project does a fantastic job with the user personas, they’re detailed and bring the users to life. The problem statement is clear, and the research methods are well-chosen.
🤔 I’m curious if you collected data from actual users who are experiencing a decline in engagement on an existing app, or if this is more theoretical.
I also tried to access the Figma file to better review the personas but couldn’t because it requires access permissions. Could you please grant me access? I’d love to provide more feedback once I can see the full project. 🙏🏻
Additionally, the image you uploaded is quite heavy and takes a long time to load. Consider using a lighter format or splitting it into smaller images for easier review. Just a small tip! 😊
I like how you organised, set up examples and logic behind the decisions. Everything was clear to me!
Keep it up!
Hello Jumana, excellent work on this user persona! You've created a well-structured document with clear problem identification and solid research methodology. The systematic approach from research to insights shows strong UX thinking, and the professional presentation makes it easy to understand and use. Great work!
Nicely done!
Just one feedback from my side: while for the first personas I am totally understanding the rationale, for the second one I am not getting why his goal is to stay in touch with family and friends, I would like, if it's possible to understand if this is an hypotesis or real findings, as to me it seems that apps like Instagram, Facebook, What'sapp are better adressing the porblem.
Also, I am not understanding, in case the second persona uses LinkedIn for keeping in touch, why isn't it mentioned among the social media?
Thank you for clarifying!
I loved the level of details in your personas, and also the whole research work!
Keep Going
Hey Jumana !
That’s really impressive. I love how deeply you’ve explored your user personas. I hope I can be as organized and thorough as you!
Love the in-depth analysis.
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