User Persona for Social Media App
In this project, I undertook the challenge of creating detailed user personas for a social media platform experiencing a decline in user engagement. The aim was to understand the needs, behaviours, and pain points of different user segments to inform design improvements and enhance user experience.
To conduct user research and build comprehensive user personas that represent the primary segments of the social media app’s user base. These personas would help identify key areas for improving user engagement and satisfaction.
Based on some research, I developed three primary user personas:
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I think you did an excellent job developing these personas. Their stories, motivations, and frustrations are well articulated. One suggestion: it would be great to hear more of your thoughts summarizing your work, along with your insights and intentions for further developing these personas and their application to the app.
Lovely work, I like the choice of colors and how well it looks all together.
I agree with another comment, that I'd like to see more of your thought process.
Anyway, good job keep up!
ey Insights:
- Enhancing content discoverability is a top priority.
- More engagement features (duets, polls, live collabs) are needed.
- Improved in-app video editing can boost creator retention.
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