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This is a user persona of the BeReal platform, targeting new users who are likely to use the app. In order to increase engagement the user persona looks at a target audience of university students interested in engaging in photo sharing activity as a form of hobby. The research was gathered from a journal article and online research about the platform from the Google Play Store. The challenge for me was finding real life people to actually interview who used the app which is why I choose to use reviews from Google Play Store. The insights that were useful from this research was that my target audience is mainly young university age students who have similar interests in exploring their current locations.

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Reviews

5 reviews


Hello! Analyzing Google play reviews is a great idea! Don't stop, maybe the audience on Android and iOS for BeReal may be different? It will be interesting and useful to know.


Great work on the user persona. It's detailed and will be a valuable asset for the product team.

One thing to improve — a strong presentation is key to better reviews and improving your craft. Could you enhance your project's cover image? It'll really help your work stand out and attract valuable feedback!


I loved your "Kanban" approach to your design. It reminds me of how we work in my team so it resonates strongly.

I would like to learn a bit more about BeReal, how it is unique, and in turn how its users might be unique. Nice work!


This is amazing! I love how you tailored the BeReal user persona to university students, using journal articles and Play Store reviews when interviews were tough. The insight about students exploring their locations is spot-on—such a thoughtful and relevant approach! Great job!


This is a solid and focused user persona for BeReal. I really liked that you targeted university students who enjoy sharing photos casually as a hobby. It feels like the right audience for this platform. Using Google Play Store reviews and a journal article was a smart workaround, especially given the challenge of finding real users to interview. Well done!


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