User Personas for LinkedIn

Project Info :

Platform : LinkedIn

Device Type : Mobile (iOS & Android)

Research Methods : I conducted primary research by taking Interviews of 4 LinkedIn Users and did secondary research by gathering reviews of app users from play store (android) and app store (iOS).

Some Interview Questions I asked to users :

1. Can you tell me about your current job and role?
2. How long have you been using LinkedIn?
3. How often do you use LinkedIn, and for what purposes?
4. How do you use LinkedIn to achieve your career goals?
5. What challenges do you face when using LinkedIn?
6. If you could change one thing about LinkedIn, what would it be and why?

During the process I tried to understand what challenges users face on this platform and what can be done to make LinkedIn more reliable for professional use.

Based on my research I created 3 different types of personas,

1. Tanvi Sen, a Research Assistant at TTCRC who uses LinkedIn for networking purpose in Oncology field to grow in career and stay updated about recent advancements in Cancer Treatments.

2. Vihaan Sharma, an aspiring Web Developer who is currently unemployed and uses linkedIn to search for entry-level jobs.

3. Somya Patel, a corporate trainer at TCS with 10+ years experiences who uses LinkedIn to connect with clients and other organizations for collaboration and provide corporate training services.

In conclusion, addressing these challenges and implementing the insights will greatly improve LinkedIn's user experience.