Persona for Tandem app

I discovered Tandem, because I like learning languages and I've been using the app for 3 years. I decided to ask my friend from the app and found their pains.

The questions

1. Why do you use the app? 2. How often do you use the app? 3. What do you like in the app? 4. What challenges do you face when using Tandem? 5. If you could change something about Tandem, what would it be?

Challenges:

1. User Engagement: Many users, like José, find it frustrating when conversations fade due to unresponsive users, making it hard to sustain meaningful language exchanges.
2. Ads and App Lag: Intrusive ads and the app’s laggy performance affect the overall experience. José noted frequent battery drain and accidental clicks that lead to browser pop-ups.
3. Unfocused Users: Daly pointed out that some users misuse Tandem for non-language purposes, disrupting the learning-focused atmosphere.
4. Lack of Advanced Learning Tools: Users looking for serious language practice, like Daly, feel the app needs features like a translation tool or options to save useful phrases.

Insights:

1. Cultural Exchange as a Key Draw: Many users value the cultural connections as much as language practice.
2. Consistent Interaction Features: Tools like reply prompts and reminders could boost user engagement.
3. Flexible Use: Designing with flexibility for both casual and frequent users could increase retention.
4. Stronger Learning Focus: A more moderated community or usage guidelines could help attract dedicated learners.

This overview helps shape Tandem toward deeper engagement, cultural exchange, and learning focus.