User Persona - Pinterest
Overview of the Project
Platform: Pinterest
Device: Mobile App
Research Methods
1. Mock Interviews Using AI
To simulate realistic user feedback, I utilized AI to generate mock interviews by giving it my own set of questions. These interviews reflected diverse user personas and their pain points based on real-world user behaviours.
These Questions were:
- Have you heard about the application Pinterest?
- How much do you use Pinterest?
- For what purposes do you use Pinterest?
- How's your overall experience with the application?
- What's the most like and dislike about the app?
From these mock-up interviews, I tried to analyze the challenges users are facing and came up with insights that can make Pinterest the wholesome app it is supposed to be. Again.
2. Secondary Research
- I conducted secondary research by analysing user reviews on the Google Play Store. Reviews provided insights into the frustrations and needs of Pinterest users.
This mixed-method approach combined qualitative AI-generated data with real-world user feedback to identify core challenges and validate personas.
Persona Creation
The personas were designed to reflect three major challenges faced by Pinterest users. Each persona addresses a unique pain point, such as:
- Excessive advertisements.
- Repetitive, AI-generated content.
- Limited functionality for search and filtering.
Personas
Persona 1:
Persona 2:
Persona 3:
These insights can make Pinterest a more user-centred platform, ensuring that it continues to serve as an inspiring and creative App.
Reviews
2 reviews
Exceptionally done. Love your persona building method combining AI mock interviews and user reviews. The personas are fleshed out well and super actionable. And as a Pinterest user myself, I was able to relate to a lot of these frustrations and motivations, so I'd say your submission really captures the current pulse of Pinterest's user experience!
I was excited to read about this project because I’m a Pinterest user myself, and I think you’ve really captured the essence of what users are feeling and needing right now. I loved how you combined AI-generated mock interviews with real user reviews to build out your personas. It's a smart and creative approach! Amazing work :)
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