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Overview of the Project

Platform: Pinterest

Device: Mobile App

Research Methods

1. Mock Interviews Using AI

To simulate realistic user feedback, I utilized AI to generate mock interviews by giving it my own set of questions. These interviews reflected diverse user personas and their pain points based on real-world user behaviours.

These Questions were:

  • Have you heard about the application Pinterest?
  • How much do you use Pinterest?
  • For what purposes do you use Pinterest?
  • How's your overall experience with the application?
  • What's the most like and dislike about the app?

From these mock-up interviews, I tried to analyze the challenges users are facing and came up with insights that can make Pinterest the wholesome app it is supposed to be. Again.

User Persona - Pinterest 1

2. Secondary Research

  • I conducted secondary research by analysing user reviews on the Google Play Store. Reviews provided insights into the frustrations and needs of Pinterest users.

This mixed-method approach combined qualitative AI-generated data with real-world user feedback to identify core challenges and validate personas.

User Persona - Pinterest 2

Persona Creation

The personas were designed to reflect three major challenges faced by Pinterest users. Each persona addresses a unique pain point, such as:

  • Excessive advertisements.
  • Repetitive, AI-generated content.
  • Limited functionality for search and filtering.

Personas

Persona 1:

User Persona - Pinterest 3

Persona 2:

User Persona - Pinterest 4

Persona 3:

User Persona - Pinterest 5

These insights can make Pinterest a more user-centred platform, ensuring that it continues to serve as an inspiring and creative App.

Tools used

Figma

From brief

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Reviews

2 reviews


Exceptionally done. Love your persona building method combining AI mock interviews and user reviews. The personas are fleshed out well and super actionable. And as a Pinterest user myself, I was able to relate to a lot of these frustrations and motivations, so I'd say your submission really captures the current pulse of Pinterest's user experience!


I was excited to read about this project because I’m a Pinterest user myself, and I think you’ve really captured the essence of what users are feeling and needing right now. I loved how you combined AI-generated mock interviews with real user reviews to build out your personas. It's a smart and creative approach! Amazing work :)


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