Research Projects

Due to its length, the full study cannot be displayed right now. Please read the complete study 👉 here Check the final redesign Vol 1 👉 h

Hi there ! 👋 Here is my empathy map and all my pondering process for Degroof Petercam, the most significant private bank in Belgium. Firstl

Conclusions and Ideas: Transparent Pricing: Users are concerned about hidden fees and unfavorable exchange rates. FlyCash should emphasize

Elevate your digital experience with our 2024 App Design Showreel! Showcasing cutting-edge UX and UI design, we bring your app visions to li

This project focuses on redesigning the user profile page for a hiring platform, aiming to create a visually clear and user-friendly interfa

Hello! I'm Salvatore, and I'm excited to unveil my latest project—Medilert, meticulously crafted as a response to the Uxcel smartwatch desig

In this project, I set out to develop a colour scheme that not only aligns with ClickUp's brand values and principles but also adheres to in

Thank you for taking the time to explore Fresh Baladi Your feedback and insights are highly valuable - whether about design , user experien

So I decided to treat this challenge as a chance to try to prove what an evidence-driven empathy map actually looks like with an LLM. UX Art

Mobile-first landing page design for Indian special occasion rental platform addressing identified market gaps where existing competitors ha

Project Overview This project centers on understanding the diverse needs and behaviors of LinkedIn users who engage with the platform via it

Financial Platform: Mobile Banking App for Millennials Device Type: Smartphone Target Audience: Millennials (ages 25-40) User Research: To u

The development of an empathy map and analysis of user pains and gains in this project follows a structured decision-making process aimed at

—30–40% of all food produced worldwide is wasted across the supply chain. 🍏The issue of food waste stands as a significant global challenge

My Thought Process: Designing the Meal Delivery SurveyLet’s be real: no one loves filling out surveys, but they do it when they feel heard a

1. Platform and Device Selection: I've focused on Instagram as a social media platform, optimized for mobile devices (iOS and Android). The

TLDR:I built a user persona for Reddit, leveraging content analysis of app store reviews and Reddit comments to help build empathy with user

Please feel free to leave any feedback or advice. I will be very grateful!

Design Task OverviewProduct Name: Hargreaves Lansdown Device Type: Desktop Platform: Personal investments account Target audienceSelf-direct

Identifying Core Problems, Generating Insights and more.

ClientPortfolia is an investment collective in California for business-minded women and minorities seeking venture communities and resources

In this project, I undertook the challenge of creating detailed user personas for a social media platform experiencing a decline in user eng

IntroductionHow often do you get a survey? I'm guessing almost every day? Surveys are a great research tool to gather quantitative data. How

LuxuryGold operates in the highly competitive luxury travel sector, where compelling content directly impacts bookings and customer loyalty.

To develop user personas for Supernova, a social media app focused on social good, I conducted secondary research analyzing online informati

Approach & Rationale Understanding the context: I began by targeting my audience. For this project, I will focus on EU mobile app users of L

OverviewAniCinema is a mobile app designed to provide anime fans with a seamless and engaging experience for discovering and booking tickets

Project OverviewFor my project of creating an empathy map, I revisited an older school project and framed it into the empathy map format. Ba

This project presents a heuristic evaluation of the Farfetch mobile app (iOS), conducted using Jakob Nielsen’s 10 Usability Heuristics. The

Target audience for the Charles Schwab app: People that want to invest their money on their own People who use this app for their bank Begin

IntroductionSocial media platforms thrive on user engagement, but what happens when engagement starts to decline? As part of the Uxcel UX Re

I chose to redesign the profile page of Indeed, an American hiring platform that is widely used in my country. Indeed is not the go-to hirin

I've crafted a user persona named Emily Harris, a 25-year-old registered nurse living in Chicago, which I believe effectively encapsulates t

Regus:Regus is a global provider of flexible workspace solutions, offering a range of office spaces, coworking environments, virtual offices

I'm excited to share Friendly, a solo UX/UI case study I worked on during my boot camp. It's a local-first social app designed to help peopl

Role: UI/UX Designer Project Overview: As a UI/UX designer, I was responsible for creating the product catalog page for Inkprint, a packagin

Project Description Financial Platform: Mobile Banking Application Product Name: K PLUS Device Type: Smart phones User Profile Age: 25-45 ye

🗺️ Google Maps: Safer Navigation in Dense Urban AreasRedesigning navigation to prioritize safety — not just speed.IntroductionIt’s midnight

Revamped a Cognitive Training App for Mental Betterment and added gamification features to it for better engagement and tracking

Flexato is a car rental service based in Greece,offering a seamless online booking experience tailored to both locals and international trav

Persona DevelopmentBased on the data, Sara Ali and Jamal Khan were designed to reflect two distinct but relevant user groups for a social me

As the UI designer in charge of designing the typography system for the SM Entertainment Marketing website, I considered the unique concept

The Rationale Behind Oval's Arabic User Experience (UX) RedesignThe travel industry is undergoing a digital transformation, with mobile apps

This re-branding project, in which I participated with my team, was extremely challenging. We had to create a timeless and easily applicable

Lace up for the Remote Workshop Plan for WellCue*Here is the remote design workshop for WellCue* grounded in empathy and collaboration, alig

Travelling Tony hears about this place called 'Asia' so he goes on the internet and starts searching for things to do. He comes across this