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Mobile-first landing page design for Indian special occasion rental platform addressing identified market gaps where existing competitors have poor digital execution.

Research revealed user barriers around fit anxiety, quality concerns, and process confusion, while market analysis showed outdated competitor websites and removed mobile apps. Design strategy focused on education and trust-building through systematic information architecture, clear process explanation, and social proof integration.

Key features include research-driven headline optimization, numbered process breakdown to reduce cognitive load, strategic review placement for social validation, and minimal footer preventing broken navigation experiences. Typography pairing (Playfair Display + DM Sans) balances luxury positioning with accessibility requirements.

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Reviews

7 reviews


Thanks for you sub, Vinay!

I like the picks you have for the fonts. Really great choice. What i suggest is try to use the golden ratio between H1 to H2 at least . Here is a short about this: https://www.youtube.com/shorts/hzJ6xwZKnYU

Beside that i liked the fact that you used research in your project, but what i think really would make a point is use some metrics in order to gain trust also on your words, as you said about mobile-first :)

Keep on the good work!

Great vibes!

Cristian

The golden ratio approach for typography scaling is interesting. For this mobile-first design, I prioritized readability constraints over mathematical ratios, but I'll check out the resource you shared. Your point about adding metrics is valuable. You're right that supporting the mobile-first claim with actual usage data would strengthen the argument. My research focused on qualitative user barriers rather than quantitative market data. That's something I'd approach differently in future projects to make strategic claims more credible. Thank you for the feedback!
you rock! keep on creating!

You did a really good job here. The research is clear and directly connected to your design choices, which shows strong thinking.

I like how you focused on trust and education because these are very important for rental services.

The process breakdown and reviews make the flow easier for users and also help build confidence.

Your typography pairing gives the right balance of elegance and readability.

Overall, this is a well-thought-out project with both strategy and clean design.

Thank you for the detailed feedback. It's helpful to hear that the research-to-design connection came through clearly and that the trust-building approach resonated with you.

Hey Vinay, congrats on the project!

I really like how you presented your project in detail and explained the problem you’re addressing. One thing I’d love to understand better is how exactly your solution tackles purchase anxiety and size uncertainty.

Your landing page does a great job of explaining the order process, but as a user, I’d also want to see more about how I can be sure I’m choosing exactly what I need and that it will be the right fit for me.

Overall, great work!

Thank you for identifying that gap. You're right that explaining the rental process doesn't solve the selection challenge. Users need practical tools like detailed sizing information, fit guidance, and filtering options to make confident choices, not just reassurance that the process is simple. That's valuable feedback on what's missing between trust-building and actual conversion.

Very nice and clean work, Vinay! The layout is well done and easy to use, the structure makes navigation feel smooth and intuitive. Great job on this!

Thank you for the feedback.

Nice work! Clean and clear design. I like it

Thank you.

Wow, Vin for the vvin. I was grabbed right away by the thumbnail, really cool!

Although I was a bit disappointed, because I expected to see the clothes first but instead it looks more like an about/how-to page? The vibe also shifts from the modernist “Revara” to a classy news site, WSJ to be exact.

I think the deliverables will land better if you reorder the sections like this: hero + cta → lookbook → celebration outfits → how it works → the rest. That order sets desire first, then backs it up with how it all works, so the story flows from what I want to how I get it while keeping the modern energy and classy editorial feel. Put the collection up front, let the instructions follow.

Thanks for the detailed feedback! You raise an interesting point about flow psychology. The current structure was intentionally designed based on user research showing that rental anxiety (around fit, process, hygiene) was the primary barrier - not product desire. In interviews, users said they'd consider renting if brands could 'guarantee' these concerns were addressed. So I prioritized trust-building and process clarity before showcasing products, thinking users needed confidence before aspiration. Your suggestion about leading with desire makes sense from traditional e-commerce perspective. I'm curious - do you think rental services require the same psychology as purchase decisions, or might the 'try before you trust' approach work differently?
Yes, even for non-rental it’s always “trust before you try”: - Can I trust this brand’s quality (will it last)? - Does it represent me (mission, image)? - Will they treat me well (service, guarantee)? For rentals, the same but with added concerns: fit, process, hygiene. I’m not your target user, but my own rental experience says it’s the same flow: pick what I want, then resolve doubts. For a special occasion, I want a fire fits! You're right tho: as designers we must champion users while balancing business needs; otherwise Revara isn’t sustainable. A better question might be: “How might we offer appealing rentals while addressing hygiene, fit, and easy return?” Proposed solution: a lookbook × infographic, actual outfits (visual appeal) paired with copy that reduces rental anxiety. Something like this https://liat.in/revara-wf (pardon the messy quick wireframe, lol, I hope you still get the idea: imagine/swap the emojis with actual product shots and supportive copy).
You've made a compelling case that I may have overcorrected toward education at the expense of aspiration. The 'fire fits' point hits home - users do need that initial desire spark, even when anxiety is the primary barrier. Your wireframe concept is intriguing - the lookbook × infographic approach could maintain the research-driven trust elements while leading with visual appeal. I can see how pairing product shots with supportive copy might address both psychological needs simultaneously rather than forcing a sequence. The business sustainability point is particularly sharp. My research focus may have solved user problems while potentially creating conversion problems. Your suggestion about 'How might we offer appealing rentals while addressing concerns' reframes the challenge in a way that doesn't sacrifice commercial viability for UX purity. Thanks for the thoughtful critique and the wireframe mock - it's pushing me to think beyond the research-first approach I anchored on.

Project Review

This project delivers a clean and straightforward experience for special occasion rentals. The visual design feels modern and elegant, with strong use of imagery to showcase the product. The headline and CTA are direct and effective, making the value clear to users.

Thank you for the feedback.

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