Revara: Fashion Rental Landing Page

Mobile-first landing page design for Indian special occasion rental platform addressing identified market gaps where existing competitors have poor digital execution.

Research revealed user barriers around fit anxiety, quality concerns, and process confusion, while market analysis showed outdated competitor websites and removed mobile apps. Design strategy focused on education and trust-building through systematic information architecture, clear process explanation, and social proof integration.

Key features include research-driven headline optimization, numbered process breakdown to reduce cognitive load, strategic review placement for social validation, and minimal footer preventing broken navigation experiences. Typography pairing (Playfair Display + DM Sans) balances luxury positioning with accessibility requirements.