Typography System - SM Entertainment Company

As the UI designer in charge of designing the typography system for the SM Entertainment Marketing website, I considered the unique concept and values of the Company that has been a trailblazer in the world of entertainment, reshaping the very essence of K-POP and revolutionizing the industry as a whole.

Based on the design brief provided by Uxcel, I selected Lato as the base body font and paired it with Glancyr for headings and styling. This pairing was done after considering both fonts' x-height and sans-serif design.

Pairing Lato with Glyncr for SM Entertainment's branding creates a balanced yet compelling visual hierarchy. With its readability and warmth, Lato grounds the text, providing a clear and approachable base, while Glyncr adds an element of distinctiveness and flair, perfect for headline-grabbing attention.