Font Size

Font size refers to the height of characters in a typeface, usually measured in points, pixels, or relative units. It is one of the most fundamental aspects of typography, shaping not only how text looks but how easily it can be read and understood. Getting font size right is essential for digital products, where clarity, hierarchy, and accessibility all depend on it.

For UX designers, font size is a primary tool for establishing hierarchy. Large headings guide attention, medium subheadings structure content, and smaller body text delivers detail. If sizes are inconsistent or too similar, users struggle to scan pages and identify what matters most. A thoughtful scale creates visual rhythm, ensuring that information is consumed in the intended order.

Accessibility standards emphasize font size as a crucial factor. WCAG guidelines recommend minimum body text sizes and support for user scaling. Responsive design ensures that font sizes adapt seamlessly across desktop, tablet, and mobile. Features like “dynamic type” on iOS allow users to increase text size according to their needs, demonstrating how inclusivity can be built into typography choices.

Real-world use cases demonstrate the impact of font size. Apple’s Human Interface Guidelines recommend at least 17 points for body text on mobile to ensure readability at arm’s length. Google’s Material Design provides a typographic scale that defines font sizes across headings, subtitles, and captions, ensuring consistency in complex systems. By following these standards, organizations ensure clarity across multiple platforms and devices.

Font size also plays a role in branding and perception. Large, bold typography conveys strength and confidence, while smaller, subtler text suggests refinement or precision. A fintech app might use larger fonts to inspire trust and clarity, while an editorial site balances sizes to support readability and tone. These choices communicate personality as much as words themselves.

Font size must also be considered in cultural and linguistic contexts. Some languages require more vertical space or larger characters for legibility, while others can remain legible at smaller sizes. Multilingual products often adapt size scales to ensure parity across scripts, ensuring that accessibility and usability are consistent globally.

Learn more about this in our Typography Course.

Key Takeaways

• Font size establishes readability and hierarchy.
• Designers use scales to structure information flow.
• PMs value font size for usability and compliance.
• Accessibility requires scalable and adaptable sizes.
• Standards from Apple and Google guide best practices.
• Branding and cultural context influence size decisions.