Visual Design
Visual design leverages artistic skills to define design languages, build design systems, and create visually appealing interfaces that adapt to any device.
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Lessons
Exercises
Project Briefs
Assessments
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Courses
Course
Design Composition
Craft balanced, engaging designs with composition principles that work.
Course
Introduction to Design Audits
Master the art of systematic design evaluation to create more consistent, effective, and user-centered products.
Course
Enhancing UX workflow with AI
Learn how to enhance your images, streamline your design workflow, and facilitate time-consuming user research tasks with AI tools.
Course
Color Psychology
Learn about color psychology in product development and discover how to effectively use it to evoke emotions and influence behavior.
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Design Terminology
This course is an essential introduction to design terminology for professionals across various fields. Learn key UI/UX, graphic design, and marketing terms to improve collaboration with designers, developers, marketing team, and stakeholders.
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Typography
Learn the art and science of typography and create visually appealing, effective, and memorable visual work and interfaces.
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UI Components II
Discover the intricacies of advanced user interface (UI) components and master the art of using them in accordance with the best practices.
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UX Design Foundations
Master the fundamentals of UX to build a strong foundation in user-centered principles and workflows, helping you contribute effectively to product development and create better user experiences.
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Introduction to Figma
Master Figma's core functions from the ground up. Learn essential tools and workflows to streamline collaboration and enhance product development.
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UI Components I
Gain a solid understanding of basic UI components and their proper usage, enabling you to contribute to creating functional, visually appealing, and user-friendly interfaces.
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Common Design Patterns
Explore the most reusable and widely used design patterns in product design and learn how to implement these patterns successfully and create designs that are both user-friendly and visually appealing.
Course
Churn Busting
Master proven techniques to reduce customer churn and build lasting relationships with users of digital products.
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Apple Human Interface Guidelines
Master Apple's principles and patterns to create intuitive, consistent, and delightful experiences for iOS, macOS, iPadOS, and WatchOS.
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Psychology Behind Gamified Experiences
Explore the power of gamification to enhance user engagement, motivate behavior, and create memorable experiences in non-game contexts.
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Accessibility Foundations
Learn about designing products that are accessible and inclusive for all users, regardless of their abilities.
Course
Mobile Design
Learn how to design world-class mobile apps and responsive websites for mobile devices.
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HTML Foundations
Learn HTML fundamentals and gain essential web skills for any career.
Course
3D Design Foundations
Learn the basics of 3D design and start designing amazing and mind-bending experiences.
Course
UX Design Patterns with Checklist Design
Learn how to implement familiar design patterns for intuitive interactions.
Lessons
Lesson
Tables & Lists Accessibility
Discover how to effectively organize information in tables and lists without causing overwhelm
Lesson
Rhythm in Design Composition
Learn how to build rhythm through the strategic repetition and variation of design elements to create dynamic and engaging designs
Lesson
Type anatomy (Part 3)
Explore the finer details of typefaces, focusing on their anatomy and their significance in design
Lesson
Exploring the Power of AI in Visual Design
Explore how AI is transforming visual design, from automating tasks to creating user-centric experiences
Lesson
Intro to Shadows
Learn what shadows are and how they can be used to elevate UX
Lesson
12 Composition Techniques in Photography for Better Design
Learn the 12 composition techniques in photography that can significantly enhance your design skills
Lesson
Design Disciplines
Explore the various disciplines and niches that make up the vast world of design
Lesson
Type Anatomy (Part 1)
Learn the fundamentals of typography anatomy, exploring the key components that shape characters and impact design
Lesson
Image Usage & Asset Design
Create and implement visual assets that feel native to Apple platforms.
Lesson
Type Anatomy (Part 2)
Gain insights into letter anatomy and understand how it influences readability and visual harmony
Lesson
Intro to Design Composition
Explore the fundamentals of design composition, delving into the concepts that govern the arrangement and organization of visual elements
Lesson
Pairing Fonts
Explore various methods to discover the perfect combination of fonts for your designs
Lesson
Accessibility and Standards
Evaluate designs against accessibility requirements and industry standards to create inclusive products.
Lesson
Color Terminology
Understand the different aspects and properties of color
Lesson
Strokes in Figma
Learn when and how to use different stroke styles and properties in Figma.
Lesson
Color Scheme Personalities
Explore popular color schemes that can be used to build a color palette
Lesson
Basics for Creating Effective Prompts
Discover how to write impeccable prompts that guide AI tools to realize your vision
Lesson
10 Fascinating Optical Illusions
Explore the captivating world of optical illusions and delve into the fascinating realm of human visual perception
Lesson
Typography & Branding
Uncover how typography plays a key role in shaping and conveying a brand's visual identity and personality
Lesson
Best Practices for Designing Lists
Dive into the best practices for creating lists that are readable and easy to scan
Lesson
Creating a Color Palette
Learn how to put together a color palette from scratch based on your goals
Lesson
Visual Perception and Design Composition
Learn how element placement can impact a user’s progression through your product
Lesson
UI Accordions: Basics & Best Practices
Learn how to present information with functional, aesthetic, and accessible accordions
Lesson
Intro to UI Lists
Explore the fundamentals of lists, including their purpose, structure, and the different types used in UI design
Lesson
Intro to Design Formats
Explore the diverse landscape of design formats and their applications
Lesson
Intro to Charts in UI
Learn the different types of charts, their anatomy, and where to use them
Lesson
Visual Design Analysis
Evaluate and enhance design systems through systematic visual analysis techniques.
Lesson
Characters in Typography
Understand the anatomy of different typefaces to comprehend the factors contributing to their quality, legibility, and distinctive style
Lesson
Influencing Behavior With Color
Understand how user behavior can be predicted and prompted with the help of color
Exercises
Exercise
Square tetradic color schemes
Exercise
Visual hierarchy effectiveness check
Exercise
Contrast font weights
Exercise
Ball Terminal
Exercise
Step 2: Test colors to pair
Exercise
Hex code
Exercise
Custom strokes
Exercise
Rightward direction
Exercise
Step 4: Adjust the colors
Exercise
Inner shadow
Exercise
Stroke position
Exercise
Use sequential loading
Exercise
Ascending elements
Exercise
Modern brands
Exercise
Munker-White Illusion
Exercise
Single-line list
Exercise
Shoulder
Exercise
Stroke weight
Exercise
Swash
Exercise
Use skeleton loaders
Exercise
Communicate interactivity with the hover state
Exercise
Invisible lines
Exercise
Traditional brands
Exercise
Graphic design is only about logos and posters
Exercise
Donut chart
Exercise
Beak
Exercise
Portrait format
Exercise
How to use ascending elements
Exercise
Leading lines
Exercise
Align text to the horizontal center of images
Exercise
Lilac Chaser Illusion
Exercise
Сlose elements
Exercise
Composition should be easy to follow
Exercise
Landscape format
Exercise
X-height
Exercise
Design сomposition
Exercise
Perception of time
Exercise
Adding a professional touch
Exercise
Mood boards
Exercise
Use the <caption> element for the table title
Exercise
Heavy elements
Exercise
Ligature
Exercise
Ear
Exercise
Opacity
Exercise
Provide list view control options
Exercise
Loop
Exercise
Spur
Exercise
Maintain vertical keyline alignment
Exercise
Underlying AI algorithms
Exercise
Serif & sans-serif
Project Briefs
Project brief
Create a High-Impact Landing Page
Put your content strategy skills to the test by designing a landing page that converts.
Project brief
Create a Typography System
Use your typography knowledge to create a typography system for the entertainment industry that reflects the brand image.
Project brief
Create a Color System
Develop your skills in creating a color system that resonates with your audience and effectively communicates the product's message.
Assessments
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Assessment
Attention to Detail
Demonstrate your eye for detail and see how you stack up against designers worldwide.
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Assessment
Color
Put your understanding of color theory and color psychology to the test and see how you stack up against designers worldwide.
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Assessment
Accessibility
Assess your understanding of accessibility and see how you stack up against designers and developers worldwide.
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Assessment
Email Design
Test your knowledge of the ins and outs of email design, and see how you stack up against designers worldwide.
FAQs
What is visual design and what does it encompass?
Visual design refers to the aesthetic and artistic aspects of the design process, focusing on creating visually appealing and engaging digital or physical products. It encompasses the use of color, typography, images, layout, and other visual elements to communicate a message, evoke emotions, and enhance the user experience. Visual design plays a crucial role in branding, marketing, and user interface design, influencing how users perceive and interact with a product or service.
How does visual design impact user experience?
Visual design significantly impacts user experience by influencing how users perceive and interact with a product or service. Some ways visual design impacts user experience include:
- Brand identity: Visual elements, such as logos and color schemes, help establish a strong brand identity and evoke specific emotions or associations with a product or company.
- User interface: An intuitive and visually pleasing user interface enhances usability, reduces friction, and encourages users to engage more with the product.
- Communication: Visual design aids in conveying information effectively, making content more digestible and engaging for users.
- Accessibility: Thoughtful visual design considers accessibility principles, ensuring that all users can access and understand the content, regardless of their abilities.
What are the key principles of effective visual design?
Effective visual design is guided by several key principles that contribute to creating impactful and memorable designs. Some of these principles include:
- Balance: Distributing visual elements evenly to achieve a sense of stability and harmony in the design.
- Contrast: Using contrasting elements (e.g., color, size, or typography) to create visual interest and highlight important information.
- Alignment: Ensuring that elements are properly aligned to create a cohesive and organized layout.
- Repetition: Repeating visual elements (e.g., colors, shapes, or icons) throughout the design to establish consistency and reinforce branding.
- Proximity: Grouping related elements together to create visual relationships and organize information effectively.
- White space: Using white space or negative space strategically to give design breathing room and draw attention to key elements.