KOTA: Landing Page (A Techwear Styling Experience)

Project Overview: KOTA

KOTA is a fictional but conceptually grounded techwear styling service created specifically for this project. Its core mission is to build a functional, curated wardrobe for clients from the ground up — one that reflects their lifestyle and works as hard as they do. KOTA blends utilitarian streetwear aesthetics with personalization and modularity, offering full outfit plans or incremental upgrades to individual looks.

The brand stands at the intersection of practicality, futurism, and personal expression, offering a product that feels personal, wearable, and elevated.

Design Process

KOTA’s brand language was carefully designed to reflect confidence, clarity, and utility. Phrases like:

“Your style, upgraded. One outfit at a time.”

“Designed for everyday utility. Styled for who you are.”

These set a tone of competence and personality, appealing to a modern user who values form and function equally. Copywriting supports a user-first philosophy, guiding them smoothly through the experience.

Typography

Typography is a crucial part of the design’s hierarchy and voice.

Headlines (H1–H5): Saira

A modern, geometric sans-serif that feels clean, futuristic, and strong — matching the techwear aesthetic.

Used for titles and callouts where a bold, attention-grabbing presence is needed.

Body Text (B1-B3): Open Sans: Open Sans

Humanist sans-serif, chosen for legibility and neutrality.

Supports accessibility and readability across devices, particularly for the explanatory sections and FAQ blocks.

Color Palette

The color system was intentionally limited to evoke a utilitarian and urban feel, while ensuring strong contrast and clarity:

Background: #EAE7E6

A soft, light neutral that provides a modern and clean canvas, allowing darker elements and images to stand out without feeling stark.

Primary brand color and accent: #FF4F00

A bright, fiery orange — energetic and high-impact. Used for buttons and calls to action to draw the eye and guide user flow.

Neutrals: #1A1A1A, along with deep blacks and mid-grays

Support the minimal, technical style of the techwear fashion. Also increases the visual weight of key components like headers, borders, text and outfit visuals.

The visual identity mimics the language of utility and tactical gear — emphasizing precision, structure, and a purpose-built feel.

Layout & UI Decisions

Hero Section: High-contrast full-width imagery with bold typography. The model in techwear immediately sets the tone for what the user can expect.

"How it Works" & "What You Get": Grid-based sections with icons and captions simplify the onboarding and value proposition.

Outfit Gallery & Real Clients: These sections build trust and aspirational appeal, showing real-world outcomes. The alternating layouts and real photography add credibility.

FAQ & Footer: Rounded edges, subtle drop shadows, and consistent spacing ensure a soft yet structured user flow, ending in a footer that wraps everything cleanly.

Imagery and Visual Style

All images used were AI-reworked and retouched to match the brand tone, ensuring:

Cohesive visual style

Diverse but unified techwear looks

Urban, stylized backgrounds that reflect the brand’s streetwise attitude

The visual texture is deliberately matte, functional, and lightly grungy — echoing urban mood, utility, and aesthetic clarity.

Conclusion

This project’s design merges branding, utility-focused user experience, and techwear fashion storytelling to create KOTA — a style service for the modern minimalist with a tactical mindset. From typography and color and layout, each element supports the narrative of personalized, styled utility.