ClickUp Color System
In this project, I set out to develop a colour scheme that not only aligns with ClickUp's brand values and principles but also adheres to industry standards and trends.
To begin, I conducted thorough research by analyzing leading industry platforms such as Asana, Monday, and Jira. This benchmark analysis offered valuable insights into the effective use of accent and system colours, particularly for error and warning notifications. These findings guided the creation of ClickUp's distinctive colour palette.
The final colour palette captures ClickUp's innovative spirit and modern approach. The carefully selected colours are designed to engage users and encourage active interaction with our tools, reflecting our commitment to innovation and efficiency. This ensures a cohesive and impactful visual identity for ClickUp.
I organized the project into the following sections:
- Benchmark
- Principles & Values
- Colours
- UI Examples
I hope you find the results inspiring! 😊
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Reviews
8 reviews
I really enjoyed your color system! The thorough exploration of competitors and the demonstration of their colors in interfaces was insightful. The connection between the brand values and the colors you selected seems perfectly aligned—they're just the right fit. Your application of these colors to an interface not only demonstrated a great match but also enhanced accessibility and provided a fresh look for the app. Your presentation was clear and compelling. Great job!
This is a striking and professional project cover that immediately sets a mood of focus and sophistication for a productivity tool's color system. Great branding and presentation!
The project looks highly professional. Everything is clearly explained, and the structure is well-organized. I particularly appreciate how the color choices were thoroughly explained and effectively showcased in context.
Love itttttttt! Your choice of color theme is amazing! Great job!
Very impressive!! I love how you did competitor research.
Hey Helena! Great work there! Your approach is very soothing. Keep up the good work :)
Good Analysis! Impressive .
The overall palette feels well-balanced and cohesive. The colors complement each other nicely, creating a unified aesthetic. I can see how this palette could be used across various design projects, from branding to UI design. The colors have a lot of potential for adaptability. The balance of light and dark colors provides enough contrast to ensure readability and accessibility.
Suggestions for Improvement:
While the palette is vibrant, incorporating a few more neutral shades might help to ground the design and offer more flexibility for background or text elements.
Many popular productivity tools have dark theme color palettes as an option. These dark themes are designed to reduce eye strain, especially for users who spend long hours working, and they also help save battery life on OLED screens
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