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Zlatina Ilieva
Summary
Hey👋
I am a Lead UX/UI Strategist with 7+ years of experience in global enterprise environments, my focus is less on screens and more on strategy. I specialize in defining the long-term UX North Star for high-volume, B2B/B2C platforms, ensuring design directly fuels business growth. I deliver tangible results - boosting digital sales and transactional efficiency - by architecting scalable Design Systems and actively mentoring UX literacy across product and business teams.
Links
Course certificates
Writing Effective Product Specs
Introduction to Customer Journey Mapping
KPIs & OKRs for Products
Building Agile Teams
AI Fundamentals for UX
AI Prompts Foundations
Introduction to Product Management
Introduction to Design Audits
Government Design Foundations
Apple Human Interface Guidelines
Product Analytics
Cross-Functional Design & Product Teams
Churn Busting
UX Design Leadership
UX Design Psychology
Gamification
Information Architecture
Introduction to Figma
Product Discovery
Design Thinking
AI in UX/UI Design
Service Design
Design Flows by Checklist Design
Design Mentorship by ADPList
Design Accessibility
Design Composition
CSS for Designers
3D Design Foundations
HTML for Designers
UX Research
Typography
Design Workshop Facilitation
UX Writing
Mobile Design
UX Design Foundations
UI Components II
Common Design Patterns
Wireframing
Color Psychology
UI Components I
Design Terminology
Toolstack
Figma
Adobe Photoshop
Adobe Illustrator
Adobe AfterEffects
Miro
Notion
Webflow
Balsamiq
FigJam
Framer
Maze
Google Analytics
Google Forms
ChatGPT
Coolors
UserTesting
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