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Churn Busting

Master proven techniques to reduce customer churn and build lasting relationships with users of digital products.
Advanced
4 hours
16 lessons
Churn Busting Course
Uxcel learner avatarUxcel learner avatarUxcel learner avatar
420 learners
Level 1

Understanding Churn and Its Causes

Master the fundamentals of customer churn through metrics and analysis. Learn to identify why customers leave and establish proper tracking systems for retention.
Introduction to Churn Metrics and Analysis Lesson

Introduction to Churn Metrics and Analysis

Start
Common Causes of Customer Churn Lesson

Common Causes of Customer Churn

Start
Segmentation and Churn Prevention Strategies Lesson

Segmentation and Churn Prevention Strategies

Start
Level Test 1

Level Test 1

Start
Level 2

Designing for Retention

Transform product experiences to naturally retain users. From onboarding flows to sticky features, discover design patterns that keep customers engaged and reduce abandonment risk.
Best Practices for Onboarding UX Lesson

Best Practices for Onboarding UX

Start
Designing Sticky Features Lesson

Designing Sticky Features

Start
Personalization Strategies to Reduce Churn Lesson

Personalization Strategies to Reduce Churn

Start
Feedback Loops and Continuous Improvement Lesson

Feedback Loops and Continuous Improvement

Start
Building Loyalty Programs to Retain Users Lesson

Building Loyalty Programs to Retain Users

Start
Level Test 2

Level Test 2

Start
Level 3

Engagement and Communication Strategies

Build stronger customer relationships through strategic communication. Learn to map user journeys, create targeted messaging, and implement effective re-engagement campaigns.
Customer Journey Mapping for Churn Prevention Lesson

Customer Journey Mapping for Churn Prevention

Start
Mastering Email and In-App Messaging for Retention Lesson

Mastering Email and In-App Messaging for Retention

Start
Push Notification Strategies That Drive Engagement Lesson

Push Notification Strategies That Drive Engagement

Start
Building Community and Leveraging Social Proof Lesson

Building Community and Leveraging Social Proof

Start
Re-engagement Campaigns for Dormant Users Lesson

Re-engagement Campaigns for Dormant Users

Start
Level Test 3

Level Test 3

Start
Level 4

Advanced Churn Prediction and Prevention

Move from reactive to proactive retention with data-driven methods. Master early warning systems, A/B testing, and predictive analytics to stop churn before it starts.
Predictive Analytics and Machine Learning for Churn Lesson

Predictive Analytics and Machine Learning for Churn

Start
Implementing Early Warning Systems Lesson

Implementing Early Warning Systems

Start
A/B Testing Churn Reduction Strategies Lesson

A/B Testing Churn Reduction Strategies

Start
Level Test 4

Level Test 4

Start
Certificate
Last updated Jan 3, 2025
English language
Access on mobile
Online at your own pace
Shareable certificate of completion

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Course description

When the word "churn" appears in product meetings, it often sends a chill down everyone's spine. It's that dreaded moment when customers start slipping away, taking their business elsewhere, leaving teams wondering what went wrong. But what if we could spot these warning signs before customers even think about leaving?
Customer churn isn't just about numbers dropping on a dashboard — it's about broken relationships, unmet expectations, and missed opportunities. Every customer who leaves tells a story: perhaps they found the product too complex, felt unsupported, or simply didn't see the value they expected. These stories hold the keys to preventing future departures.
But how do you know which signals truly matter? When customer engagement drops, is it a temporary blip or the beginning of a downward spiral? What separates an effective intervention from one that might push customers away faster? These questions lie at the heart of our Churn Busting course.
Building lasting customer relationships in the digital age presents unique challenges. While tracking metrics and implementing automated systems is straightforward, creating meaningful connections and delivering consistent value requires a more nuanced approach. This course explores both the science and art of customer retention.
Whether you're dealing with silent churners who slip away without a word, vocal critics who challenge your product decisions, or at-risk customers showing early warning signs, this course equips you with strategies to turn the tide. Join us to master the essential skills of identifying, preventing, and reducing customer churn in today's competitive digital landscape.

What you’ll learn with Churn Busting

  • Learn churn analytics — Master essential metrics and analysis techniques to identify at-risk customers early
  • Master retention design — Create engaging product experiences that keep users coming back and reduce abandonment
  • Develop intervention strategies — Build effective systems for identifying and addressing customer concerns proactively
  • Implement testing frameworks — Design and execute experiments to validate retention strategies and improve outcomes

Prerequisites

UX Design Foundations Course

UX Design Foundations

Product Discovery Course

Product Discovery

UX Design Psychology Course

UX Design Psychology

Topics

UI DesignUXUX DesignContent DesignUsability TestingUser TestingMarketingBusiness MetricsRelationship Marketing
Join over 300K learners and start our Churn Busting course today.
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FAQs

  • What is the Churn Busting course about?

    This comprehensive course dives deep into customer retention strategies for digital products. Through four levels of practical learning, you'll master everything from fundamental churn analysis to advanced prediction techniques. The course covers essential topics like identifying churn signals, designing retention-focused features, building early warning systems, and implementing A/B testing frameworks. You'll learn proven strategies for keeping customers engaged and satisfied throughout their journey with your product.

  • Why should I take the Churn Busting course?

    In today's competitive digital landscape, acquiring new customers costs significantly more than retaining existing ones. Whether you're a product manager, UX designer, or customer success specialist, this course equips you with practical tools to identify churn risks before they escalate. You'll learn how to design sticky experiences, create effective intervention strategies, and measure the impact of your retention efforts. These skills are invaluable for building sustainable products and maintaining strong customer relationships in any digital business.

  • What prior knowledge do I need before taking this course?

    While the course starts with fundamentals, having basic knowledge of UX design principles and product metrics will help you get the most value. Understanding how users interact with digital products and familiarity with basic analytics concepts provides helpful context. We recommend completing UX Design Foundations and Product Discovery courses first, as they establish crucial groundwork in user behavior and product development principles. However, anyone involved in customer-facing roles can benefit from this course's practical approach to retention strategies.

  • What are the pricing options for the course?

    For new learners, the first level of each course is available free of charge! This allows you to experience the course without any initial investment.

    However, if you're seeking a deeper and more comprehensive learning journey, we recommend our Pro Membership. With this subscription, you gain full access to all our courses, which includes additional lessons, engaging design challenges, and thorough assessments.

    Additionally, Pro Membership entitles you to receive a certificate upon completion of a course and personalized feedback from experts for all your challenge submissions. To explore the pricing details and find the best plan for your learning needs, please visit our pricing page.

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