Improving Dating App Onboarding: A/B Test Design
This project explores how improving the onboarding experience of a dating app can increase profile completion and early user engagement.
I designed an A/B test comparing the current verification-heavy flow (Plan A) with a simplified, value-first onboarding experience (Plan B) that introduces interactive elements such as progress indicators, guided prompts, and early user value.
The goal is to reduce friction, motivate users to complete their profiles, and ultimately improve match quality and retention.
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