Heuristic Analysis : Farfetch
This project presents a heuristic evaluation of the Farfetch mobile app (iOS), conducted using Jakob Nielsen’s 10 Usability Heuristics. The goal was to identify both strengths and usability issues across key user flows such as browsing, filtering, product selection, and checkout. Based on these findings, practical design recommendations were developed to enhance the app’s overall usability, accessibility, and user satisfaction. The evaluation focuses on real-world usage scenarios and reflects both novice and experienced user perspectives.
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