Heuristic Analysis : Farfetch

Absolutely. Here’s the updated version with something specific I liked from your analysis:

You’ve done a solid job here. The structure is clean. All 10 heuristics are covered. Your observations are practical, and your recommendations make sense. That already puts you in a good place for this design brief.

One part I really liked was on slide 25, where you highlighted the "Buy Now" button. That’s a strong example of supporting flexibility and efficiency. You didn’t just mention the feature—you explained how it helps returning users skip steps. That’s exactly the kind of insight evaluators are looking for.

You also called out real issues users would face—like vanishing navigation, lack of undo, and poor contrast. That shows you’re thinking from the user’s side, not just ticking boxes.

To make this stronger:

• Add screenshots. You've described problems well, but visuals would back them up and make your points easier to grasp at a glance.
• Show quick mockups or wireframes for key fixes. A simple sketch for the “Quick View” or saved filters would help others see your vision, not just read about it.
• Push your suggestions a little further—especially around personalization. What would make the experience smoother for returning users?
• You mentioned accessibility, which is great. Just briefly refer to standards like the '4.5:1 contrast ratio' to show you’re keeping guidelines in mind.

Your tone is clear and confident. You’re not overexplaining, and you’re staying focused on real user needs.

This is close. Add a few visuals and sharpen a couple of ideas, and it’s ready to submit.

Hi Selina,

Your heuristic analysis of Farfetch is detailed and well-thought-out! The way you break down usability aspects makes it easy to follow and informative. Strengthening the visual hierarchy in key areas could make your insights even more impactful. Great job—looking forward to seeing more of your work!