User Persona for BeReal

Hello Sam, great work on this BeReal user persona! Emily Harris is well-defined with clear demographics, goals, frustrations, and motivations. Your explanation shows strong empathy for the target user and understanding of how the platform addresses her needs. The visual presentation is clean and professional. Nice job creating a comprehensive, relatable persona!

User research addressing the "decline in user engagement" and using this as context while building a persona adds value, aiding in framing relevant interview questions.

Goals: Emily's primary goal is to connect with people, seek inspiration, stay updated, share experiences, and engage with like-minded individuals within the app.

Motivations: Emily uses the app for entertainment, relaxation, and self-expression. She enjoys browsing through a personalized feed and values content relevance, and authenticity to stay engaged.

Behaviors: Emily typically spends 1-2 hours per day on the app, mainly during her downtime or while commuting. She enjoys exploring and following her peers.

Frustrations: Emily is frustrated by slow loading times, irrelevant content, intrusive ads, spammy or biased content, and privacy concerns.

Using the persona ‘Emily’ to illustrate the issue enhances understanding and helps stakeholders empathize with the target users.