User Persona for BeReal
I've crafted a user persona named Emily Harris, a 25-year-old registered nurse living in Chicago, which I believe effectively encapsulates the target audience for our social media platform.
I see her as an extroverted, creative individual who enjoys sharing her life through TikTok and Instagram, balancing her bustling nursing career with a rich social life. I understand her motivations to grow professionally and maintain a healthy work-life balance. I also empathize with her frustrations, such as the difficulty of scheduling time with friends due to her demanding job.
Emily has some challenges meeting up with friends and finding time to manage stress in her job. Our platform can help solve those issues by providing a fun, interactive way for friends and colleagues to "BeReal" and comment on each other's posts on the platform.
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User research addressing the "decline in user engagement" and using this as context while building a persona adds value, aiding in framing relevant interview questions.
Goals: Emily's primary goal is to connect with people, seek inspiration, stay updated, share experiences, and engage with like-minded individuals within the app.
Motivations: Emily uses the app for entertainment, relaxation, and self-expression. She enjoys browsing through a personalized feed and values content relevance, and authenticity to stay engaged.
Behaviors: Emily typically spends 1-2 hours per day on the app, mainly during her downtime or while commuting. She enjoys exploring and following her peers.
Frustrations: Emily is frustrated by slow loading times, irrelevant content, intrusive ads, spammy or biased content, and privacy concerns.
Using the persona ‘Emily’ to illustrate the issue enhances understanding and helps stakeholders empathize with the target users.
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