Meal Delivery Service: UX Research Survey

Open full project

My Thought Process: Designing the Meal Delivery Survey

Let’s be real: no one loves filling out surveys, but they do it when they feel heard and understood, and when the survey respects their time. With that in mind, I approached this survey as if I were inviting users into a conversation—one that’s meaningful, to the point, and maybe even a little enjoyable.

1. Setting the Stage: Why Are We Even Doing This?

First things first: what’s the point of this survey? For a meal delivery service, it’s all about understanding our users. What do they love? What makes them roll their eyes? And most importantly, what would make them choose us over everyone else?

I asked myself:

  • “What do we really need to know?” (No fluff allowed.)
  • “How can this survey help us improve the user experience, not just check a box?”

Key takeaway: Every question had to serve a purpose, whether it’s to uncover insights about behaviours, preferences, or pain points. If it didn’t drive value, it didn’t make the cut.

2. Writing Questions: Keeping It Real

Imagine your friend is ranting about a meal delivery service. What would you ask to get to the heart of their feelings? That’s the mindset I kept.

  • Behavior Questions:
  • I started with easy, ice-breaker questions like, “How often do you order meals?” These warm-up respondents and give us the basics.
  • Think of this as the appetizer—light and satisfying.
  • Preference Questions:
  • Next, I dove deeper. Questions like “What’s most important to you when planning meals?” are where the magic happens. These answers help shape features, menus, and marketing.
  • Here, I’m essentially saying, “Hey, tell us what you want, so we can nail it.”
  • Pain Points:
  • Then came the spicy part: “What issues have you faced with meal delivery services?” This is where users let it all out. I wanted to give them space to be brutally honest because every frustration is an opportunity to improve.
  • Open Feedback:
  • Finally, I added a question like, “If you could improve one thing, what would it be?” Open-ended questions are the dessert—rich, satisfying, and often surprising.

3. Building a Logical Flow: Because Chaos Is NOT Cool

Surveys need to flow like a good story. You start with the basics (the who and the what), move into the juicy details (the why and the how), and end with a mic-drop moment (open feedback).

Here’s the structure:

  1. Easy warm-up: “How often do you order meals?”
  2. Juicy details: “What’s most important when planning meals?”
  3. Getting real: “What issues have you faced?”
  4. Tell us your secrets: “If you could improve one thing, what would it be?”

This way, respondents feel guided and not overwhelmed.

4. Making It Engaging: Fun but Focused

Let’s face it: no one likes to be bored. I made the questions conversational, easy to understand, and jargon-free. For example:

  • Instead of “Indicate your frequency of meal procurement,” I went with “How often do you order meals?” (Because we’re not robots. Yet.)

And to respect their time, I kept it short—10 questions max. People appreciate brevity, and happy respondents give better data.

5. Testing It Out: Because Perfection Takes Practice

Before sending the survey out into the wild, I tested it on a small group. Their feedback helped me:

  • Spot any confusing questions. (Did I accidentally make them sound like riddles?)
  • Add missing response options. (Did I forget “gluten-free” in dietary needs? Oops.)
  • Ensure it takes no more than 5 minutes to complete. (Anything longer, and I’d lose them to TikTok.)

Theories That Back Me Up (Because I Know My Stuff)

  1. Principles of Survey Methodology: (This helped me focus on setting clear objectives and crafting questions that align with them.)
  2. Cognitive Model of Survey Response:(It guided me in writing questions that are easy to understand and quick to process.)
  3. Satisficing Theory:(Ensured the survey was concise and avoided exhausting respondents, reducing low-effort answers.)
  4. Pretesting in Survey Methodology:(Reinforced the importance of testing and refining before full deployment.)
  5. User-Centred Design Methodology: (UCD emphasizes designing with the user's needs and preferences at the forefront, which is crucial for creating effective UX surveys.) 
  6. Questionnaire Design Best Practices: (Adhering to established guidelines in question construction enhances reliability and validity in survey research.)
  7. Survey Response Effects: (Understanding how question wording and order can introduce bias is essential for designing unbiased survey instruments.)
  8. Principles of Survey Methodology: (Pretesting is a critical step in survey design to ensure questions function as intended and to enhance overall data quality.)

Final Thoughts

Designing this survey wasn’t just about asking questions—it was about starting a conversation with users. It’s about showing them we care about their experience and genuinely want to make it better. Every question was crafted with empathy and precision, guided by a solid foundation in UX research principles. The result? A survey that’s clear, engaging, and packed with potential for actionable insights.

Let’s go get those answers!

Reviews

Concise & Focused: Short, to the point, and relevant to user habits, frustrations, and expectations.

Thank you, Konstancja! Concise & focused—that’s exactly what I was aiming for! In a world where users skim rather than read, keeping things short and relevant is the ultimate UX challenge. Glad to hear it resonated with you! Appreciate your feedback—it’s like a well-placed micro interaction: small, but incredibly impactful!

Awesome job! I really like how thoroughly you researched and prepared the questions. It’s incredibly useful and shows great attention to detail!

I really appreciate your thoughtful feedback—it means a lot coming from a seasoned UX/UI designer like yourself. I’m glad the attention to detail and research stood out; it’s amazing what a few (or a dozen) iterations can do, right? Designing this project was like kerning text: tedious but so satisfying when everything aligns perfectly. Thanks again for taking the time to review—it’s feedback like yours that keeps me iterating and improving!
18
Claps
Average 4.5 by 4 people
5 claps
4 claps
3 claps
2 claps
1 claps
Create your very own UX Research Survey for Food Service project and get mentor feedback.
<?xml version="1.0" encoding="utf-8"?>
<?xml version="1.0" encoding="utf-8"?>