<?xml version="1.0" encoding="utf-8"?>
Inverted pyramid layout
Exercise

Inverted pyramid layout

Keep mobile users in mind
Exercise

Keep mobile users in mind

Use exit-intent popups
Exercise

Use exit-intent popups

Zigzag layout
Exercise

Zigzag layout

Avoid confirmshaming
Exercise

Avoid confirmshaming

Offer a friendly goodbye
Exercise

Offer a friendly goodbye

Address users by their names
Exercise

Address users by their names

Exercise

Single-column layout

Avoid aggressive subject line formatting
Exercise

Avoid aggressive subject line formatting

Engage users with a preheader
Exercise

Engage users with a preheader

Re-engagement emails
Exercise

Re-engagement emails

Include useful information in footers
Exercise

Include useful information in footers

Set clear expectations
Exercise

Set clear expectations

Cart abandonment emails
Exercise

Cart abandonment emails

Make links recognizable
Exercise

Make links recognizable

Mark the exit
Exercise

Mark the exit

Keep it simple
Exercise

Keep it simple

Avoid being pushy
Exercise

Avoid being pushy

Reduce efforts to subscribe
Exercise

Reduce efforts to subscribe

Make unsubscribing easy
Exercise

Make unsubscribing easy

Use enough white space
Exercise

Use enough white space

Use branded elements
Exercise

Use branded elements

Deleted text
Exercise

Deleted text

Make the Subscribe button obvious
Exercise

Make the Subscribe button obvious

Emphasize the CTA
Exercise

Emphasize the CTA

Mailto: value
Exercise

Mailto: value

Informational emails
Exercise

Informational emails

Use the href attribute for link URL
Exercise

Use the href attribute for link URL

Types of push notifications
Exercise

Types of push notifications

Implementing push notification opt-in strategies
Exercise

Implementing push notification opt-in strategies

Implementing personalization in push notifications
Exercise

Implementing personalization in push notifications

Exercise

Implementing personalized email campaigns

Professional correspondence crafting
Exercise

Professional correspondence crafting

Exercise

Segmenting users for targeted push campaigns

Creating effective onboarding email sequences
Exercise

Creating effective onboarding email sequences

Personalizing message content for increased relevance
Exercise

Personalizing message content for increased relevance

Designing in-app messages that enhance user experience
Exercise

Designing in-app messages that enhance user experience

Designing rich push notifications with media elements
Exercise

Designing rich push notifications with media elements

Designing engaging email templates for retention
Exercise

Designing engaging email templates for retention

Exercise

Optimizing send times and frequency for better engagement

Exercise

Email template generation

Exercise

The role of email and in-app messaging in retention

Creating effective push notification CTAs
Exercise

Creating effective push notification CTAs

Meeting invite writing
Exercise

Meeting invite writing

Designing effective email re-engagement campaigns
Exercise

Designing effective email re-engagement campaigns

Crafting personalized re-engagement messages
Exercise

Crafting personalized re-engagement messages

Exercise

Email communication tone

Channel strategy
Exercise

Channel strategy

Exercise

Follow-up email drafts

Clarifying the role of the value proposition
Exercise

Clarifying the role of the value proposition