Obtaining user permission for push notifications is crucial for maintaining a positive user experience and complying with platform guidelines. Effective opt-in strategies can significantly increase the number of users who allow push notifications.

Key elements of successful opt-in strategies include:

• Timing: Request permission at relevant moments in the user journey
• Value proposition: Clearly communicate the benefits of opting in
• Soft ask: Use in-app prompts before triggering the system permission dialog
• Customization: Allow users to choose notification types they're interested in
• Progressive permissions: Request access to different notification types over time
• Re-engagement: Implement strategies to re-ask users who initially declined

For example, an e-commerce app could highlight exclusive deals for opted-in users.