User segmentation allows for more targeted and relevant push notification campaigns. By dividing users into distinct groups based on various criteria, apps can tailor their messaging to specific audience segments, increasing the likelihood of engagement and conversion.

Key segmentation strategies include:

• Behavioral segmentation: Based on app usage patterns, feature adoption, or purchase history
• Demographic segmentation: Using age, location, gender, or other personal characteristics
• Lifecycle stage segmentation: Targeting new users, active users, or at-risk users differently
• Preference-based segmentation: Utilizing user-selected interests or notification settings
• Engagement level segmentation: Grouping users based on their interaction frequency^[1]

For example, an e-commerce app might segment users into "frequent shoppers," "occasional browsers," and "cart abandoners." Frequent shoppers might receive 3-4 notifications weekly about new arrivals or deals. Occasional browsers might get weekly updates on major sales. Cart abandoners could receive 2-3 targeted reminders within 48 hours of abandonment.