The inverted pyramid layout is a design technique meant to grab users' attention, excite them, and then guide them to take action. It is made up of 3 essential layers:

• Headline: This attention-grabbing statement presents your value proposition or a compelling promise. Its purpose is to pique readers' curiosity, encouraging them to delve deeper.
• Engaging details: The following segment adds depth and substance, furnishing supporting information for the value proposition or promise. Here, you have the opportunity to enthuse readers about what you have to offer and how you intend to deliver it.
• CTA: The concluding layer represents the CTA, where you seal the deal. With the preceding layers executed well, readers should be primed and eager to click and convert by the time they reach the CTA.^[1]