Ensuring a prominent CTA button is essential in email marketing. If the CTA isn't immediately noticeable, recipients may not make the effort to seek it out.

To enhance the visibility of the CTA button, consider factors like color, font, and shape. Choose a hue that contrasts well with the background and aligns with your brand's visual identity. Opt for a font style that is clear and easy to read.

When crafting the CTA label, use action-oriented verbs such as "buy," "get," "try out," or "grab." These words instill a sense of urgency and nudge users to take the desired action promptly.