Cart abandonment emails
Abandoned cart emails mean to re-engage shoppers who left items in their carts without completing checkout. Research shows that almost a third of clicks on abandoned cart emails (29.9%) lead to a recovered sale.[1]
Give your users a nudge and remind them about their unfinished purchases. Time is of the essence — cart abandonment emails sent within the first hour of abandonment perform best. Regardless of why shoppers abandon their shopping carts, you have a minimal window to win them back.
References
- The art and science of killer abandoned cart emails | Dynamic Yield