Use exit-intent popups

Rather than bombarding users with subscription popups the moment they arrive on a page, consider employing less intrusive alternatives like a persistent CTA that stays visible as they scroll, or utilize exit-intent popups. Exit-intent popups are special modals that appear just as users are about to leave a website. This technology senses mouse movement and presents the popup precisely at that moment.

These exit-intent subscription popups often present a special offer or other incentives designed to encourage users to subscribe before leaving. When used thoughtfully, they can be effective at increasing subscription conversions, with studies showing conversion rates of around 10–15% for users who would otherwise exit the site.^[1]