Rather than bombarding users with popups the moment they arrive on a page, consider employing less intrusive alternatives like a persistent CTA that stays visible as they scroll, or utilize exit-intent popups. Exit-intent popups are special modals that appear just as users are about to leave a website. This technology senses mouse movement and presents the popup precisely at that moment.

Exit-intent popups typically display offers, incentives, or engaging content that aims to capture the user's attention and encourage them to stay or take a desired action before leaving the website. Using exit-intent popups can be highly effective in boosting conversions. Studies show that they can convert around 10-15% of visitors who would otherwise leave the site.^[1]