Channel strategy

Some people check government updates on their phones, while others prefer printed newsletters or face-to-face meetings at community centers. Government services need to reach everyone, from young professionals who mainly use apps to seniors who might prefer printed guides or phone calls.

Making channels work for everyone:

• Digital platforms: Social media updates work well for urgent news, while detailed web pages help with complex services
• Community spaces: Local libraries, cultural centers, and service offices help reach people with limited internet access
• Print materials: Brochures and posters in community spaces catch the attention of those who don't use digital services
• Direct contact: Phone support and in-person meetings help with complex questions or when personal guidance matters
• Language support: Translations and interpreters ensure information reaches diverse language communities
• Timing strategy: Morning social posts for commuters, evening radio updates for families, weekend community events