The footer of your email serves as a final touch to reinforce the positive impression created by the valuable content and appealing visuals in your email. It typically encompasses links to your website, contact information, copyright notice, privacy policy, and social media buttons.

Equally crucial is the presence of an Unsubscribe link. Concealing this option could lead to frustration among users seeking to opt out, potentially damaging your brand's reputation. Along with the Unsubscribe link, include a brief statement explaining why users receive your emails. Did they sign up on your website? Do they have an active subscription with you? This assures them of the legitimacy of your communication and helps build trust.