Reduce efforts to subscribe

The principle is simple — the smoother and more straightforward the subscription process, the higher the likelihood that users will complete it. Each additional step introduces a potential barrier, which can deter users from reaching their destination.

Consider this when designing your subscription flow. For instance, rather than triggering a popup window after users click the Subscribe button, you can streamline the process by positioning the input field for their information in close proximity to the button. This small adjustment can save users valuable time and reduce friction in their journey towards subscribing.