Confirmshaming is a dark pattern that involves guilting users into opting for something.^[1] For example, imagine a health newsletter popup that asks users to subscribe and offers 2 CTAs: "Yes, I want to improve my health" and "No, I don't care about my health." This is an obvious play on users' emotions.

Instead of resorting to guilt-based tactics, it's far more effective to offer users something of genuine value. Provide them with a compelling incentive like an e-book, an exclusive discount, or valuable tips as a reward for subscribing. This will ensure that your product attracts a loyal audience that is genuinely interested in your content.