In-app messages are powerful tools for engaging users directly within your product, providing timely information, guidance, and encouragement. When designed thoughtfully, these messages can significantly enhance the user experience, drive feature adoption, and boost retention.

Key considerations for effective in-app messaging include:

• Contextual relevance: Trigger messages based on user actions or specific app locations
• Concise content: Keep messages brief and to the point to avoid disrupting user flow
• Visual appeal: Use design elements that align with your app's aesthetics
• Clear call-to-action: Provide an obvious next step or action for the user
• Appropriate timing: Avoid overwhelming users with too many messages
• Personalization: Tailor message content to user behavior or preferences

Instagram effectively demonstrates contextual in-app messaging by introducing its Stories archive feature with clear, benefit-focused copy that explains exactly what users can expect. Simple commands give users clear control over their next steps.