Types of push notifications

Push notifications come in various forms, each serving a specific purpose in user engagement and retention strategies. Recognizing and utilizing different types of push notifications allows app developers and marketers to create a more diverse and effective communication strategy.

Key types of push notifications include:

• Informational: Updates users on relevant news, events, or app changes
• Transactional: Confirm user actions or provide status updates on processes
• Promotional: Offer discounts, special deals, or highlight new features
• Reminder: Prompt users to complete an action or return to the app
• Milestone: Celebrate user achievements or app anniversaries
• Location-based: Trigger based on user's geographical location
• Behavioral: Respond to specific user actions or inactions within the app^[1]