Single-column layout

Single-column emails, the traditional layout, excel across all devices, and facilitate efficient skim-reading. But the format particularly caters to mobile users. This is highly relevant because research shows that 4 out of 10 emails are opened on mobile apps.^[1]

These emails are designed to be long and narrow, ideal for swift scrolling. This layout is effective because users are accustomed to vertical navigation on mobile screens, placing information precisely where they anticipate it. It's best employed for ensuring seamless accessibility and user-friendly engagement on mobile devices.