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Set clear expectations

Set clear expectations Bad Practice
Set clear expectations Best Practice

It's crucial that users have a clear understanding of what they're signing up for when they join your email list. They should know exactly what kind of valuable information they can expect to receive and how frequently they'll be hearing from you.

However, it's important not to overwhelm potential subscribers with too much detail; keep the description straightforward and to the point. This transparency not only builds trust with your audience but also sets clear expectations and leads to a more engaged and satisfied subscriber base.

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