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Tone mapping
Exercise

Tone mapping

Don't overload the landing page
Exercise

Don't overload the landing page

Offer perks to users to boost engagement
Exercise

Offer perks to users to boost engagement

Increase credibility with social proof
Exercise

Increase credibility with social proof

Make the value proposition obvious
Exercise

Make the value proposition obvious

Avoid overusing a brand’s name
Exercise

Avoid overusing a brand’s name

Exercise

Ensure your page loads quickly

Pay attention to your CTA button
Exercise

Pay attention to your CTA button

Inverted pyramid layout
Exercise

Inverted pyramid layout

Use a compelling headline
Exercise

Use a compelling headline

Add customer support
Exercise

Add customer support

Set the right tone
Exercise

Set the right tone

Use brand authority to build trust
Exercise

Use brand authority to build trust

Add visual cues to scroll down
Exercise

Add visual cues to scroll down

Keep mobile users in mind
Exercise

Keep mobile users in mind

Zigzag layout
Exercise

Zigzag layout

When users are upset
Exercise

When users are upset

Address users by their names
Exercise

Address users by their names

Exercise

Single-column layout

Creating guidelines for using the brand voice
Exercise

Creating guidelines for using the brand voice

Avoid aggressive subject line formatting
Exercise

Avoid aggressive subject line formatting

Combination mark
Exercise

Combination mark

Grammar and syntax
Exercise

Grammar and syntax

When users are pleased
Exercise

When users are pleased

Engage users with a preheader
Exercise

Engage users with a preheader

Voice vs. tone
Exercise

Voice vs. tone

Avoid jargon in your copy
Exercise

Avoid jargon in your copy

When users are neutral
Exercise

When users are neutral

Word length
Exercise

Word length

Exercise

What is brand voice?

Re-engagement emails
Exercise

Re-engagement emails

Include useful information in footers
Exercise

Include useful information in footers

Exercise

Design responsively for multiple screens

Adding character
Exercise

Adding character

Cart abandonment emails
Exercise

Cart abandonment emails

Use contextual images
Exercise

Use contextual images

Differentiate your brand
Exercise

Differentiate your brand

Keep it authentic
Exercise

Keep it authentic

Make links recognizable
Exercise

Make links recognizable

Pay attention to the competition
Exercise

Pay attention to the competition

Brand
Exercise

Brand

Understand consumer perceptions
Exercise

Understand consumer perceptions

Use enough white space
Exercise

Use enough white space

Leverage emotional associations
Exercise

Leverage emotional associations

Enhance memorability
Exercise

Enhance memorability

Use branded elements
Exercise

Use branded elements

Generate logos
Exercise

Generate logos

Emphasize the CTA
Exercise

Emphasize the CTA

Consider font stress
Exercise

Consider font stress

Define your style and brand voice
Exercise

Define your style and brand voice