Branding Exercises
Explore hands-on “Branding” exercises to sharpen your skills and level up your craft. Want more? Browse all search results

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Tone mapping

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Don't overload the landing page

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Offer perks to users to boost engagement

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Increase credibility with social proof

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Make the value proposition obvious

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Avoid overusing a brand’s name
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Ensure your page loads quickly

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Pay attention to your CTA button

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Inverted pyramid layout

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Use a compelling headline

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Add customer support

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Set the right tone

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Use brand authority to build trust

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Add visual cues to scroll down

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Keep mobile users in mind

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Zigzag layout

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When users are upset

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Address users by their names
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Single-column layout

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Creating guidelines for using the brand voice

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Avoid aggressive subject line formatting

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Combination mark

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Grammar and syntax

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When users are pleased

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Engage users with a preheader

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Voice vs. tone

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Avoid jargon in your copy

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When users are neutral

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Word length
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What is brand voice?

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Re-engagement emails

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Include useful information in footers
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Design responsively for multiple screens

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Adding character

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Cart abandonment emails

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Use contextual images

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Differentiate your brand

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Keep it authentic

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Make links recognizable

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Pay attention to the competition

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Brand

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Understand consumer perceptions

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Use enough white space

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Leverage emotional associations

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Enhance memorability

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Use branded elements

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Generate logos

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Emphasize the CTA

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Consider font stress

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