Add customer support

Regardless of how thorough the information is on your landing page, some users are bound to still have questions, especially on their first visit. Make it easy for users to ask those questions by including a visible chat widget to convert prospects more quickly.

A word of caution here — sticky chat elements should be desktop features only. Due to the luxury of space on the desktop, it's less likely that a small widget will block any essential content. In contrast, mobile users always complain that sticky chats overlay search results, filters, or worse, the Checkout button on e-commerce websites.^[1]