Keep it authentic

By choosing colors that genuinely represent your brand, you can create a lasting connection with your audience.

To find authentic colors that align with your brand’s mission:

• Start by understanding what your brand stands for. What emotions or qualities do you want to convey?
• Look at other brands in your industry to identify commonly used colors, but make sure your choices reflect your unique message and not just trends.
• Think about how your colors align with your company culture and the broader cultural context. Do they resonate with the values you stand for and the audience you want to reach?