When users are pleased

Your voice is who you are. It never changes, from billboard to button text. But, just like in real life, the tone you take depends on who you're talking to, their emotional state, and the context.

When users are satisfied or pleased, your tone can sound confident, enthusiastic, and even playful when you:

• Use exclamation marks (within reason)! You want to sound enthusiastic but not loud and annoying.
• Describe benefits, not functions. For example, "We're making it easier to use the app" instead of "We've made some changes to the app."
• Are playful, but don't exclude. Will second and third-language speakers get the joke? If not, keep it plain and simple.^[1]